The highest level(s) of influence this method typically matches with on the IAP2 public participation spectrum is…

INFORM
Inform

To provide the public with balanced and objective information.

CONSULT
Consult

To obtain public feedback on analysis, alternatives and/or decisions.

INVOLVE
Involve

To work directly with the public throughout the process.

COLLABORATE
Collaborate

To partner with the public in each aspect of the decision.

EMPOWER
Empower

To place final decision making in the hands of the public.

Purpose
Decision Making, Implementing Decisions, Community Building
Time
Multiple Days
Resources
Minimal (1-3) staff members
Budget
Low Cost (under 10k)
Participants
Unlimited

Crowd Funding is a participatory fundraising method that engages individuals to contribute small amounts of money — usually online — to collectively fund a specific initiative or cause. Often hosted on dedicated platforms like Chuffed, GoFundMe, or StartSomeGood, crowd funding campaigns use storytelling, images, and clear goals to inspire people to donate and share the campaign within their networks.

Beyond raising money, crowd funding also builds awareness, community ownership, and advocacy. It’s especially effective for time-bound, tangible projects such as launching a new service, funding equipment, or supporting local innovation. Successful campaigns require strong digital promotion, clear communication, and regular updates to maintain trust and momentum. For many grassroots or emerging groups, crowd funding can serve as both a fundraising and community-building tool.

What you'll need

Virtual Delivery

• A crowd funding platform (e.g. Chuffed, GoFundMe, StartSomeGood, Pozible)
• Compelling campaign page with story, visuals, clear ask
• Payment setup (banking/account details, Stripe/PayPal integration)
• Launch strategy (email list, social media, community networks)
• Regular updates to backers (progress reports, stretch goals)
• Campaign video or images to boost trust and engagement
• Supporters toolkit (to help others share and promote)

In-person Delivery

• Community info sessions or launch event
• Flyers, posters, QR codes linking to the campaign page
• Storyboard or posters explaining the purpose, goal, and outcomes
• Offline donation options (cash tins, EFTPOS) where appropriate
• Guest speaker or “ambassador” to share a personal story
• Local champions or influencers to promote the campaign
• Follow-up event or thank-you activity when the target is met

How to guide

Define the project

  • Be clear about what you’re raising funds for, why it matters, and who benefits.

  • Ensure the project aligns with your organisation’s goals and values.

Choose a platform

  • Select a trusted crowdfunding platform (e.g., GoFundMe, Chuffed, Pozible) based on audience reach, fees, and features.

  • Check any legal or tax implications for receiving donations.

Set a realistic target

  • Determine how much you need, including platform fees, and break down what the funds will be spent on.

  • Consider offering stretch goals if you exceed the target.

Craft your campaign

  • Create a compelling story with a clear problem, solution, and call to action.

  • Use engaging visuals (photos, short videos, infographics) to make the campaign relatable and shareable.

Launch with momentum

  • Ask close supporters to donate early so the campaign shows immediate activity.

  • Time your launch to coincide with relevant events, milestones, or seasonal giving periods.

Promote across channels

  • Share updates via social media, email, websites, community groups, and media outlets.

  • Encourage supporters to share with their networks.

Maintain engagement

  • Post regular updates, celebrate milestones, and thank donors publicly (with permission).

  • Keep the tone authentic and conversational.

Close and follow up

  • Once the campaign ends, thank all contributors and share the results.

  • Report back on how the funds were used and the impact achieved.

Tips

  • Tell a compelling story – focus on the problem, solution, and community impact.

  • Use strong visuals – photos, videos, and graphics increase engagement and sharing.

  • Set achievable goals – realistic targets encourage early donors and build momentum.

  • Engage early supporters – ask friends, family, and core supporters to donate first.

  • Promote consistently – share updates frequently across multiple channels to maintain interest.

  • Offer rewards or recognition – small incentives, acknowledgments, or public thank-yous can boost participation.

  • Be transparent – explain how funds will be used and report outcomes afterward.

  • Leverage networks – encourage participants to share with their friends, community groups, and social media followers.

  • Keep the campaign time-bound – urgency encourages faster engagement and action.