The highest level(s) of influence this method typically matches with on the IAP2 public participation spectrum is…
Inform
To provide the public with balanced and objective information.
Consult
To obtain public feedback on analysis, alternatives and/or decisions.
Involve
To work directly with the public throughout the process.
Collaborate
To partner with the public in each aspect of the decision.
Empower
To place final decision making in the hands of the public.
Purpose
Time
Resources
Budget
Participants
Pop-Ups are short-term, mobile engagement activations set up in busy community locations like markets, shopping centres, festivals, or public transport hubs. These highly visible and accessible stalls or booths are designed to catch people “where they already are,” offering simple and engaging opportunities to learn about an issue and provide quick input — often through sticky notes, dot voting, or digital surveys.
Pop-ups are excellent for increasing reach, especially with people who may not attend formal meetings. They are low-barrier, scalable, and great for early-stage idea gathering or promotional awareness. To be effective, pop-ups need to be visually inviting, friendly, and staffed by people who are confident in striking up conversations.
When designed with creativity and care, they can turn brief encounters into meaningful contributions.
What you'll need
Virtual Delivery
• Social media “pop-up” story or post campaigns
• Embedded polls or feedback forms (Instagram, Facebook)
• 1:1 chat support or live video pop-up (e.g. Facebook Live Q&A)
• QR codes linking to campaign site
• Clear timeframe and promotion
In-person Delivery
• Small stall/kiosk in high-footfall area (market, main street)
• Posters, interactive boards, postcards
• Staff or volunteers to guide engagement
• Tablecloth, branded materials, signage
• Fun props, conversation starters, giveaways
How to guide
Pop-up engagement involves setting up temporary, often informal, events in public spaces to connect with community members, gather feedback, and raise awareness.
Steps to Implement:
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Define the purpose and goals
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Clarify what you want to achieve (e.g., feedback, awareness, recruitment).
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Identify the target audience and what you hope they will contribute.
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Choose the location
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Select high-traffic, accessible areas where your audience is likely to be.
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Consider weather, visibility, and permissions required for public spaces.
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Plan logistics
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Secure necessary permits or approvals.
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Arrange tables, signage, banners, handouts, and interactive materials.
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Include essentials like shelter, seating, or shade if outdoors.
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Engage a team
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Ensure facilitators are friendly, approachable, and knowledgeable.
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Assign roles (setup, participant interaction, documentation).
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Promote the pop-up
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Use social media, newsletters, local networks, or nearby signage.
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Encourage participation through clear messaging and visible activities.
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Run the event
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Welcome participants and explain the purpose.
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Use interactive activities to gather input (surveys, sticky notes, mini workshops).
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Document feedback, photos, or recordings for reporting purposes.
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Follow up
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Share outcomes with participants and the wider community.
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Thank contributors and communicate how their input will be used.
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